Cadbury unveils new Crunchie flavour but chocolate lovers spot 'big issue'

There is nothing much more exciting for chocolate lovers than a new flavour of their favourite bar. With that being said, fans of the Cadbury Crunchie are in for a treat, as the iconic confectionery brand has just announced a new team up between the Dairy Milk bar and Crunchie as part of its 'Marvellous Creations" range.

Cadbury launched its 'Marvellous Creations' bars back in 2013 to "disrupt category conventions whilst remaining true to the brand’s essence". The brand's ambition was to create an experience for consumers, from first sight to the last piece, mixing unexpected ingredients with Cadbury Dairy Milk chocolate that's shaped in a new format.

The Jelly Popping Candy variety is currently on offer and there has also previously been a Cookie Nut Crunch version in the UK, although that currently appears to not be on sale.

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Now, Crunchie fans get to try a version with the pair encapsulating honeycomb pieces in a Dairy Milk chocolate bar, along with cherry flavoured jellies and popping candy.

The new bar was shared by popular food account NewFoodsUK on both its Instagram and Facebook pages, and although many were excited for the new flavour, others spotted a 'problem'.

Many weren't impressed that the segments of the bar aren't in standard square formal, despite the 'Marvellous Creations' range being known for this.

One person moaned: "Does my head in not having equal squares," while another asked: "What's wrong with square pieces?"

A third chimed in: "The odd shapes are not how I like to eat chocolate, it’s a tradition."

While a fourth echoed: "Nope! How you supposed to snap that?!"

Someone else also added: "The shapes are stupid, used to be better back in 2000s."

Despite this one person retorted: "All the Marvellous Creations bars are like this, it's meant to be a fun thing."

While another had a good point, quipping: "Can't be divided equally. So I would have to keep it all for myself."

Despite some not a fan of the odd-shaped pieces, some were excited to try it as one person exclaimed: "Oh yes" While another noted it was "such a good combo".

Some people admitted they 'already had' the bar in their area though, as one person wrote: "We've had them in Ireland for years, and the smaller version is called a Golden Crisp."

Another added: "This is amazing, it’s been out in Australia for a while."

While a third confused person said: "This already exists though?"

Other Cadbury fans called for the comeback over another Marvellous Creations flavour too – the Banana Caramel Crisp.

One person wrote: "Bring back the banana one," while another echoed: "Wish they’d bring back the Banana Crisp one."